This newly launched small boutique is big on casual wear--tanks, tees, sweaters, and, of course, jeans--for women, men, and their teen offspring. ‘We find new companies that are up and coming,’ says Marissa Farda, a hairdresser who co-owns the shop with mother-and-daughter pair Diane and Stefanie Vaccaro. Denim labels include Pure Jeans--check out their sexier, lower cut wide leg overalls--and Red Engine, Blue Two, Miss Me, and for men, Anama. Pair ‘em with a Junk Food T-shirt or colorful Sugar Lips tank top and top off with a cashmere cotton blend Shae cardigan in a hot hue like dusty jade, brick, or burgundy, and you’re good to go. Also worth noting is a belt selection that includes a funky yellow camouflage number sporting jeweled peace signs.