They’ve covered thousands of miles, enjoyed countless breathtaking vistas—and sustained plenty of injuries. Now the competitive runners that staff this chain launched by Olympic trials qualifier Gene Mitchell works to outfit everyone from the serious tri-athlete to the just-for-fun casual jogger. ‘While we cater to avid runners with merchandise designed specifically for them,’ says store manager Matt Stallsworth, ‘the footwear and apparel can, of course, be used by other fitness enthusiasts.’ Featured are running shoes and track spikes from brand leaders like Asics, Nike, Brooks, Mizuno, Saucony, and New Balance. Not sure what type of shoe is best for you? The Running Company offers a complimentary gait analysis that includes an in-depth look at your stride on and off an in-store treadmill. Also offered: running shorts and shirts, pants and tights, and jackets, plus accessories like hats and gloves, from Brooks, Nike, Northface, and CWX. And no matter what the sport, you’ll find such features as moisture-wicking fabrics designed to keep the wearer dry, a big plus.