According to the crew at Suburban Floors, cork floors are natural, renewable, resistant to wear and tear, and often used in soundproofing. It's just one of many underfoot materials - among carpets, rugs, laminates, vinyl, tile, and wood - offered at this well-stocked store. Co-owner Jeffrey DeFrancesco says a highlight of the coming season is a new felt-like rug collection from designer Liora Manne. "It feels like the padding under carpets, but in beautiful colors and styles," he says. It's one of many examples of how Suburban Floors aims to catch the trend before it even becomes the trend, seeking customers who are open to thinking out of the box.