Is it the tile that's making your heart pound, or that gorgeous model lying across it? Artistic Tile's ad campaign, "Let Us Fashion Your Dreams," almost turns tile shopping into a guilty pleasure. Founder Nancy Epstein travels to exotic locales such as Tunisia, France, Israel, and Brazil to scout out the next tile trends. And with new collections such as La Leaf, Pampa Leather, Goldstone, and South Sea Pearl, the products are as chic as the company's showrooms (where wine is served in the afternoons, coffee in the morning). In another attempt to beautify the world, Artistic Tile has a company policy that gives back to charities, including $100,000 to the Israel Emergency Campaign.