In an attempt to make wine-buying easier for the modern wine enthusiast, Vino 100 offered consumers selections based not on labels and vintages but on flavor and body. Every wine in the store has a 'wine barometer' indicating its flavor (fruity to dry), and body (light to full).
Despite what all the pundits say about the recession being over, we’re still a tad frugal with our wine purchases. Which is why we love VINO 100. Walk to the freestanding wall for a frequently changing display of under-$10 wines. We’re not talking inexpensive bottles for cheapskates but true hidden gems that span the globe from Argentina to South Africa. Owner Stu Levine is all about showcasing smaller vineyards and takes pride in stocking his place with unique brands. Yet, he always keeps price in mind. He’s also big on events—there are free samplings every weekend and large grand tastings twice a year, with smaller events throughout the year. Plus, if you buy six bottles, you get a free re-useable wine tote (VINO 100 is also recognized as a green business by the county) and, each time you refill it, you will get an extra 5-percent discount. Cheers to that!