You can go to one of those big-box sporting-goods stores for your sports bra and get a one-size-fits-all piece of Spandex with straps. Or you can go there for maternity sportswear and get snickered at by the teen boy manning the register who’s not quite sure what you mean. If you don’t want to deal (and why should you have to?), go instead to Cross Sport Woman. Owned and operated by Bettina Sementilli, an experienced marathoner, cyclist, and all-around athlete—and a one-time design director for Polo Ralph Lauren—this shop is staffed by women, stocked by women, and caters to women. Here, you’ll find name-brand apparel, gear, shoes, and accessories (Asics, Brooks, Lucy, Sugoi, Tyr, FuelBelt) for cross-training, weightlifting, biking, running, yoga, and more.