Think you need to go south for Manhattan-style cuts and color? Think again. The City doesn’t have diddly on these new salons and talented specialists.
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147 E Post Rd, White Plains
(212) 274-8686 (number for both NY and WP salons)
“Ladies cry in my chair when I’m done because they never knew they had such naturally beautiful hair,” says Denis DaSilva, co-owner of Devachan, the SoHo-based hair salon that opened a space in White Plains last summer. Devachan and its founders, Lorraine Massey and DaSilva, are perhaps best known for their magic with naturally curly hair and for teaching women to learn to live with and love the head of hair they were born with. “Women should try not to fight their own hair,” DaSilva says. “They need to learn to work with their curls.”
Don’t change your hair? What a concept! And sheer blasphemy to those beauty power brokers marketing straightening or relaxing techniques. DaSilva’s partner, Massey, literally has written the book (actually, books) on curly hair; her first, Curly Girl, was touted just about
DaSilva and Massey decided to venture northeast to White Plains after discovering that around 25 percent of their New York City salon’s clientele were making the trek from Westchester for their services. The White Plains Devachan is a smaller version of the two Manhattan locations. DaSilva says more than $700,000 was invested in the design of the White Plains address, but, alas, there’s no spa. Massey and DaSilva will spend one day per week at the White Plains location.
Cuts with Massey, who is now taking appointments for 2010, are $250; DaSilva, $185. Haircuts with junior stylists start at $75. Pintura coloring starts at $150.
Where Everybody Knows Your Name
275 Bedford Rd, Bedford Hills
There’s nothing better than a great generalist salon like Paulo’s Atelier that makes you feel at home. Clients appreciate how everyone is welcome, from children and their parents to women of a certain age.
“As a colorist, Paulo is amazing,” says Susie Frusciante, a loyal client who followed Paulo Gregorio the previous summer when he left the Richard Scott Salon of Mount Kisco to open his new digs. “There is a very friendly environment here and everyone is very kind. Honestly, Paulo is the sweetest salon owner I have ever met.”
“Many salons today don’t take that extra step for customer service,” says Gregorio, who’s originally from São Paulo, Brazil. “They take their clients for granted.” At Paulo’s Atelier, this quest for service translates to perks like massaging shampoo chairs, purse rests at every station, and an assortment of beverages and herbal teas. Gregorio also invests in continually training his staff. In April, he brought the team to the International Beauty Show in New York City to see what’s new in hair care.
Don’t be put off by the salon’s location in the modest ShopRite Plaza strip mall, which is getting its own makeover and is slated to be completed and renamed Bedford Green in a year or so. It’s what’s inside the salon that counts. Besides offering general services, colorist Kathleen Troy (named Best Colorist in our Best of Westchester July 2008 issue) reports that Paulo’s Atelier has become a destination for the popular keratin frizz-free straightening technique. Keratin treatments, which take several hours, depending on a client’s hair thickness and length, make hair silky-smooth, more manageable, and greatly reduce the time spent drying and styling hair. The process includes a rather laborious final step of flat-ironing the hair to lock in the protein for the desired relaxed and smooth finish. Gregorio’s keratin process starts at around $300. For those whose hair is just too stubborn for keratin treatments or who like to swim in pools cap-free, Gregorio has another smooth solution: Liscio, a Japanese straightening system and its accompanying Nigelle, a moisture shampoo and treatment. This system, for which Paulo’s is Westchester’s exclusive provider, leaves hair smooth and shiny but with generally more body than the stick-straight texture that most Japanese straighteners produce, explains salon manager Natalie Ciullo..
The salon also has two new stylists, Crystal Haviland, formerly of the Red Door in White Plains and Vidal Sasson in Los Angeles, and Cecelia Ibanez, formerly of Richard Scott Salon. Color is $65 and haircuts are $75; a blow-dry is $40.
Lisa Pierro at Everything’s Hair, Village Square
1258 Boston Post Rd, Larchmont
Lisa Pierro, a colorist and stylist, has a devoted following. I’ve stopped friends in the street to ask them about their haircuts and the answer is often: “Lisa at Everything’s Hair.”
Larchmont resident and sublime blond Tracy Owen has been one of Pierro’s clients for cut and color for nearly four years. “She really listens to what you are requesting and then does it really well,” says Owen.
Everything’s Hair is a full-service neighborhood salon in a nondescript small strip mall that also houses Trader Joe’s. There is nothing glitzy or glam about the place, and clients, most of whom are regulars, enjoy its warm, friendly atmosphere in which everyone feels at home. Pierro, who started cutting and styling hair as an amateur in her teens, is just one of a handful of stylists and colorists at the ready. Her first stint was as an assistant at Tuckahoe’s Hair Station. After a few years at an office job, she finished her professional training at Capri, a beauty school in Rockland County, and started at Everything’s Hair. While at Everything’s, Pierro was a one-time network educator for Bumble and bumble and has also taken classes at the signature New York salon.
“My job is to make sure my client feels and looks good when they leave,” says Pierro. “I want to always give the client what they want but if they won’t benefit from their own suggestion, then I try to give options.”
Everything’s Hair is eight years old and is owned by Dina Mottola and Ginger Pulcino. The salon is a Locks of Love partner and annually hosts marathon donation weeks for that charity.