What Mad Men Would Eat and Drink Today
How those glamorous men in gray flannel ate, drank, and hit the town.
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Image courtesy of AMC |
Westchester’s trendiest fictional residents have become it TV du jour, with the nation tuning in breathlessly to see each new booze filled exploit. Pour a drink and light up a Viceroy (and wave goodby to “reality” TV): it’s Westchester Magazine’s love letter to its favorite kill-or-be-killed commuters.
Mad Men Guzzlers, Yesterday and Today
It all looks so archaic now—booze in the office, the three-martini lunch—but where did it go?
We tracked what the ad men imbibed, and found remnants in today’s restaurant world.
[Then]
| Dry Martini What real men drank: a triple shot of icy, hi-test gin with only the merest suggestion of vermouth. | ![]() |
![]() | Manhattan |
| Bloody Mary Hair of the dog after a night of boozy pitch meetings; the stalk of celery lends a satiric whiff of healthfulness— especially if munched with alternating drags off a Lucky Strike. | ![]() |
![]() | Scotch Real men drank gallons—starting at about 11 am—but their terse “Scotch, rocks” orders indicated mellow blended varieties like Johnnie Walker and Chivas Regal. |
Black Coffee
Hangovers are tough. Good thing your cinch-waisted wifey brews the best joe in town—scooped from a giant canister of Chock Full o’Nuts, then burbled in an ICBM-shaped, stainless-steel percolator.

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