Deep Conditioning with Elasticizer Pre-Shampoo Treatment


The annoying thing about most deep conditioners is they take too long: you take your shower, towel-dry your hair, slather on the cream, wait 20 minutes, then hop back in the shower again. With Elasticizer, you deep-condition before you shampoo, eliminating the superfluous—and drying—first shower. Elasticizer doesn’t weigh your hair down, just leaves it moisturized, silky, and, dare we say, elasticized. Philip Kingsley Elasticizer Pre-Shampoo Treatment, $45 at



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