Fortune 50 Business

Sheila Appel, Manager, Corporate Citizenship & Corporate Affairs, IBM



About 400,000 IBMers around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people succeed on a smarter planet.

Why Westchester: IBM is a globally integrated enterprise with headquarters in Armonk. “We are an interconnected company where the work flows to the places where it will be done best.”
Most Valuable Resources: IBM has surpassed doing 10 million hours of service in communities around the world. “We have created an On Demand Community to help employees identify and find volunteer opportunities.” IBM has received a Business Council of Westchester Hall of Fame award for Corporate Citizenship.
Lessons Learned: “Corporate Social Responsibility is an excellent way to build skills in the workforce.” IBM’s Corporate Service Corps sends hundreds of IBM’s “best and brightest” into emerging markets to share their expertise, knowledge and backgrounds.
Secret to Success: IBM has unveiled its global vision of a “Smarter Planet” – a view of how interconnected technologies are changing the way the world works, confronting problems like wasting too much energy, spending too much time in traffic and producing food too expensively. IBM is systematically reshaping all aspects of the company, including community relations, employee training, product development, acquisitions and even the type of customers it sells to. The result? “A planet that is not only flatter and smaller – but smarter.”
Rewarding Moment: Receiving two IBM People Management Awards for demonstrating superior people management skills and personal leadership.
What’s Next: In June 2011, IBM observes its 100th anniversary as a public corporation. “At its root, IBM’s centennial is not about the past, but the future. … We will showcase the once and future IBM for a new century – a business organization that has been, through era after era, unlike any other in the world.”