It’s all about priming the canvas, and Fresh’s mattifying serum hydrates and tones while controlling shine, leaving your skin ready for makeup—or not. You look fresh-faced either way. The main ingredient is Umbrian clay, found in the Italian town of Nocera Umbra, which has been used for therapeutic treatments for centuries. Clearly, it has withstood the test of time. Thanks to its high mineral content, the clay neutralizes acidity while purifying and clarifying the complexion; a gingerroot, pore-refining complex further helps to control oil production, minimizing the look of pores while meadowsweet extract helps regulate excess sebum production to control oil and shine. Umbrian Clay Mattifying Serum, $35, at all Sephora stores.