This Scarsdale Mom Is Modernizing Bedding
With her forward-thinking fitted flat sheet, Always Perfect, Peri Polesuk is making bedding better. When it comes to running the business, she’s found the right partner to rely on.
Photos courtesy of Always Perfect
Peri Polesuk is modest when it comes to her two clever inventions: the Stay Tucked Sheet and Always Perfect Sheet. According to the Scarsdale entrepreneur, the idea for the products first cropped up during a visit to the house of a friend who always had the most perfectly primped bedding.
“When I tried to do [similar bedding] myself, I could never get it straight. I thought there had to be an easier way to get that look without the struggle of measuring, bending, and tucking,” shares Polesuk. “So I came up with a top sheet that had a fitted bottom and was flat at the top. This way you adjust the bottom around the corners of the bed and straighten at the top.” The idea was born; however, when it came to the finer points of running a business Polesuk was a bit unsure how to proceed.
She opted to license her patent to a larger company: JLA Home. “I wanted to license my patent to a bedding company because I felt this is their area of expertise and they would hit a home run,” Polesuk explains. “Even though I had a great idea, I didn't know anything about manufacturing, selling, warehousing and shipping bedding products. I wanted to get the Always Perfect Sheet out in the marketplace the right way.”
According to Polesuk, JLA now handles all aspects of her products’ sales and production, while Peri herself handles the bedding’s social media presence. Polesuk believes this focus on social media is truly one of the driving forces for her products’ popularity.
“I think the general benefit of social media is that it’s the wave of the future of advertising,” remarks Polesuk. “So, getting the information out there to as many people as possible is priceless.” She points to influencers such as mommy bloggers and interior designers as particularly effective sales tools. “Having them show your product is extremely beneficial because of their reach.”
And Polesuk says business has been good since the sheets hit the market in 2016. “The Always Perfect Sheet has grown tremendously in the last year since it has gone into the bedding market,” she shares. “It went from just being online to in store at Bed, Bath and Beyond and then airing twice on HSN. In just under 10 minutes they sold a few thousand sheet sets.”
Polesuk is still amazed by the popularity of her products. Plus the creative entrepreneur admits she has a few other concepts in the works she hopes to bring to market down the line, noting “it's very exciting to see something go from idea to fruition.”