These Innovative Video Testimonials Are Giving Small Businesses a Leg Up
White Plains firm Video SEO Pro is helping small businesses draw traffic with client testimonials.
Photo courtesy of Video SEO Pro
As consumers become increasingly wary of written testimonials, companies are sent scrambling for ways to prove the effectiveness of their products or services. Enter Video SEO Pro, a White Plains-based video marketing agency that has been helping businesses grow with a range of media services for more than 40 years. Their newest service — Remote Video Testimonials —has brought the company a whole new influx of clients. Think Yelp reviews, but with the actual face of a consumer who can vouch for the services. And according to Video SEO Pro, the tactic works.
A professional video testimonial shot in their studio starts at $1,500 but with Remote Video Testimonials, Video SEO Pro can produce three client video testimonials for the same price. Through the virtual process, customers can be filmed wherever they are across the country with a smartphone. During the filming, Video SEO Pro uses their professional interviewing skills to evoke enthusiastic responses for the testimonials. Once the interview is complete, the 10-minute interview is edited into a 90-second video that can also feature graphics such as a customer’s business title, company logo, or contact information. The Remote Video Testimonial can then be used on clients’ marketing channels, including websites, social media platforms, and digital marketing efforts.
“This new service allows us to help businesses across the country by producing impactful, high quality interview-based video testimonials, at a very affordable price and with a system that makes it quick and easy for their clients,” says Video SEO Pro President David Vogel. “Remote Video Testimonials give clients an advantage in this competitive business environment and are an effective tool that help our clients close more business and do it faster.”
And according to Vogel, the service far surpasses the alternatives. “If you ask your clients to create their own video testimonials, they won’t spend anything — but most clients never get around to actually doing it, and when they do the video is shot poorly and the sound quality is horrible. More importantly, the content shared tends to be vague and doesn’t cover the value they received from hiring you,” explains Vogel. “Another option available to business owners is to hire a professional like Video SEO Pro to do it for them. We will use questions as the basis for an on-camera interview to get the responses necessary to communicate the value the company provides. Unfortunately, professional video testimonials tend to be cost-prohibitive for most small businesses, especially if you want more than just one. Additionally, a professional video testimonial always represents a big ask from your client in terms of time and inconvenience.”
The Remote Video Testimonials provide a low-cost option for those seeking the quality of a professional shoot. And, according the Vogel, such testimonials can be vital. “Video testimonials provide much needed credibility to the sales conversation that instantly builds trust,” he says.