Saw Mill Club Is Serving up a Creative Way to Support Local Business

The program supports local commerce through exclusive partnerships with area merchants.



AdobeStock / Iriana Shiyan

When the Saw Mill Club’s owner, Rick Beusman, says he supports local business in Westchester, it’s not just lip service — it’s a mandate. That’s why he launched the Saw Mill Club Inner Circle program earlier this year.

Inner Circle supports local commerce through exclusive partnerships with area merchants that incentivize the Mount Kisco-based tennis club’s thousands of members to shop local. To date, the program canvasses not only Mount Kisco but also Chappaqua, Bedford, Bedford Hills, and Katonah, with nearly two dozen well-established local businesses of various types. Buesman says he plans to add Inner Circle partners in Armonk, Millwood, Pleasantville, and Cross River in the near future. Patrons of the program are treated to a variety of perks, including permanent vendor discounts and special exclusive deals for all Saw Mill Club members.

Meanwhile, Inner Circle partners receive targeted social-media posts across all platforms, in-house advertising on Saw Mill Club digital displays, a quarterly vendor table at the club for direct sales and interaction, and membership discounts to the club itself.

 

 

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