PRESIDENT; The Event Department
Photograph by Stefan Radtke
Founder of The Event Department, Katonah resident Rose Cappa-Rotunno is probably best described as a money matchmaker — someone who brings together those who want to give and those who truly need to receive. Her company is on track to help raise $2 million this year for organizations such as Habitat for Humanity of Westchester, My Sisters Place, Latino U College Access, and Girls Inc.
After graduating from Pace University with a degree in international business, Cappa-Rotunno decided to take a different path. “I got into the idea of working for the greater good,” she says. She began her career with such nonprofits as United Way and the United Negro College Fund, forging relationships that set the stage for the launch of her own firm 17 years ago.
The Event Department now coordinates some 30 events per year, 95 percent of which are fundraisers. She accomplishes all of this with only two full-time employees and seasonal interns, by tapping into the talent pool of local stay-at-home moms “who have amazing backgrounds” when she needs help. In fact, her company logo is the triskele, a Celtic symbol that represents the power of women.
While enjoying the creative side of her business, she never loses sight of what’s at stake. “These events are the cornerstone of the budget for a lot of these organizations,” she explains. “It’s quite serious, but you can definitely meet your goals and have a good time.”