Westchester County's Most Accomplished Women Entrepreneurs
Meet 28 of the county's most successful, move innovative, most respected business women.
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Setting the (Raw) Bar
Founder and President, Raw Indulgence, Ltd.
Alice Benedetto, a raw foodie, figured she was onto something when her next-door neighbor’s kids gobbled up the raw snacks she made. They especially loved her raw cookies, made with Brazil nuts, almonds, and dates.
“Neighborhood moms kept coming over to ask for more,” says the 40-year-old Ardsley resident and mother of two children plus two stepchildren. “It was the first time I thought about starting my own raw-food business.”
She founded Raw Indulgence (rawrev.com) in
2004 with her Raw Revolution Organic Live Food Bars ($1.99), 2.2-ounce health-food bars, which remain supremely popular.
“I considered pies, brownies, and cookies, but settled on a raw-food bar instead, as it was the easiest to package and mass-produce.” It took many tries to get the recipe right; it had been reworked more than 10 times. ”I had to purchase special shoes because I was on my feet so much,” Benedetto says. She leases an 8,100-square-foot facility in Hawthorne.
Today she has 22 employees and her bars are sold in more than 5,000 stores worldwide, including Stop & Shop, Mrs. Green’s, Whole Foods Market, Shaw’s, Wegmans, Safeway, Giant, and The Vitamin Shoppe. Overseas, you’ll find them in Iceland, Sweden, Canada, Singapore, South Africa, Dubai, and her biggest international market, Australia.
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