Westchester County's Most Accomplished Women Entrepreneurs
Meet 28 of the county's most successful, move innovative, most respected business women.
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Getting A Buzz On
Christina Costa Rae
Founder and President, Buzz Creators
When Christina Costa Rae was laid off by CIT Group at the beginning of the Great Recession, she wasted no time feeling sorry for herself. Instead, Rae, who had been the financial solutions company’s vice president of executive communications, decided to strike out on her own. “I had always known I’d start my own PR consulting firm; it was just a matter of when,” says Rae.
Using her severance package as seed money, Rae, who lives in Yorktown with her husband and two children, founded Buzz Creators in 2009, and in its two-year existence, the firm has quickly amassed a burgeoning list of clients, including Heineken USA, UBS financial services, St. John’s Riverside Hospital, the Ashikari Breast Center, The Mansion at Colonial Terrace, Frankie & Fanucci’s Wood Oven Pizzeria, Phoenix Construction Corporation, Wellington Shields & Co LLC, and Furnari Scher LLP.
An even better gauge of her success: more than 90 percent of Buzz Creators’ clients are referrals. In 2010, the Business Council of Westchester recognized Rae as one of its “Rising Stars—Westchester’s Forty Under Forty.” She was also tapped by her peers to be the vice president on the board of directors of the Westchester/Fairfield chapter of the Public Relations Society of America (PRSA); in addition, she serves as its publicity committee chair. Though still a one-person operation, Rae proudly reports that this year’s gross revenue is up about 23 percent over last year’s, as her volume of inquiries and new clients continues to trend steadily upward.
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