(L to R) Eric Siles, Chief Strategy Officer; Charles Wirth, COO; and Steve Portnoy, President and CEO
Valhalla’s MediaMax Network got its start 14 years ago with an ambitious idea: Bring the business of Madison Avenue to Westchester. Why should Manhattan have a monopoly on advertising?
“[We have] a unique opportunity to offer world-renowned advertising on a local level,” explains Jackie Graziano, MediaMax’s vice president of marketing. “By hypertargeting media solutions, marketing becomes more efficient, effective, and relevant.”
A decade and a half later, the results are impressive. MediaMax’s clients include marquee brands — Starbucks and JetBlue, to name two — but also local businesses, like Houlihan Lawrence and Douglas Elliman. The company has honed advertising expertise in print, video, streaming TV and radio, and newsletters. As an exclusive partner to Condé Nast, MediaMax has valuable relationships with publications like Vanity Fair, WIRED, Bon Appetit, and Vogue.
Needless to say, the firm’s clients reach a vast audience. And all this in an industry that’s constantly in flux, as new technologies — from smartphones to social media — regularly upend how ads reach their audiences.
MediaMax’s portfolio features more than 1,000 clients from industries as diverse as travel, real estate, healthcare, education, and retail. Today, MediaMax has 32 full-time employees and now boasts surging annual revenue figures.
MediaMax’s staff is growing, too — its current roster includes 32 full-time employees, up from just the five they launched with. And the company is aiming to hire several more before the end of 2017. “These hires will reflect our strategy of building upon our brand and delivering innovative local media solutions,” says President and CEO Steve Portnoy.