Westchester's Wunderkinds: Bria Innaurato, Franchise Development Associate Analyst at PepsiCo
The next time you’re in the Westchester County Airport, if you notice Pepsi products in the shops, Pepsi-branded imagery in the Skytop Restaurant, and soon-to-be branded signage, think of Bria Innaurato, the brains behind the brand’s growth at the airport and other hot spots in White Plains.
“Bria’s passion and continual drive to deliver outstanding business results is second to none,” says PepsiCo Food Service Manager Charles Sargent. That’s just one of many noteworthy results Innaurato has achieved since joining PepsiCo in 2010, soon after graduating from St. Joseph’s University in Philadelphia, where she majored in marketing. She brought with her a passion for understanding the consumer. It wouldn’t be accurate to say Innaurato followed in the footsteps of her father, an executive director of marketing in the pharmaceutical industry, but it’s probably more than a coincidence that the marketing maven landed in a similar career path. Her talents and drive are playing out in the food and beverage industry at PepsiCo, where she’s now working with the company’s independent bottler to expand the brand.
A fast starter, Innaurato quickly got up to speed on PepsiCo’s go-to market systems, the dynamics of direct store delivery, and how bottlers run their independently owned franchises. “As a college undergraduate, when you see a consumer drinking a Pepsi, you don’t really understand what it takes to get that Pepsi into their hands,” she explains. Not only did she master the nuts and bolts of that process, she found ways to reach more consumers, faster. While leading the SoBe Summer Intern Project, she recruited, hired, and then led interns in increasing the SoBe and Lipton brands in New York City and Westchester. After being promoted to lead the company’s Project Westchester initiative, her mission shifted to making sure the areas surrounding PepsiCo’s global headquarters in Purchase were saturated with a Pepsi presence—or “painted blue,” as Innaurato says.
Innaurato believes the secret to her success goes back to her roots: “I was raised by my parents to give a one-hundred-and-ten-percent effort. Work hard and give it your best—that’s my mantra.”