The It List: 50 Names You Need To Know To Do Business In Westchester

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Who: Mike Dardano
What: Founder and CEO, Buzz Potential
Why: The most atypical PR guy you’ll ever meet (his de facto uniform: jeans, a client’s tee shirt, and bright white shades), Dardano nonetheless is a major connector—nearly everyone in Westchester’s small-business circles is a Buzz Potential client, friend, or friend of a friend.

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