Pamela Strauss // Owner/President, Retail Strategies LLC



A sick child? Snag in travel plans? Flooded basement at home? Hey, it happens.

If a client of hers is having one of those days, even before, grrrr, his or her first jolt of caffeine, chances are good—excellent, in fact—-that Pamela Strauss knows about it. No, more like senses it, actually, because it pops on her radar before her clients utter a word to her about it. Mind reader? Not exactly.

Strauss, owner/president and broker at Retail Strategies LLC in White Plains, merely has a knack for knowing when something is off with a client. But, more important, while others might hesitate to broach an imaginary line and ask a customer whether anything's niggling at their mood, Strauss, because of the bond she forms with clients, has no such compunctions. "My concern is very genuine," says Strauss, who notes that customers tend to be drawn to her personality, which she calls strong. “When it gets to a point where you're speaking to someone two to three days a week, you can tell, just by the sound of their voice, if they happen to be having an off day."

You either have it or you don't, right?

In any case, Strauss believes she's "quite pleasant to work with. I have a sense of humor that seems to resonate with people." And it's not just skin deep: Strauss notes that red flags would fly if clients doubted her sincerity or intentions. Her way of doing things simply is an aspect of her personality that happens to go a long way in helping her relate to clients and, ultimately, do her job more effectively. "It's why I have a long list of very good clients I've had for ten years," she says candidly. "It's just a personality click that I happen to have with most people."

While Strauss is persistent and bulls full steam ahead until a deal is done, she knows when to apply the brakes and avoid over-aggressiveness. “That's a turn-off to most people. You have to know your boundaries."

That, Strauss does. Just as she knows her clients.

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