Pam Starobin's SittingTaller Handbag Line

A vertically challenged Yonkers woman boosts women’s bottoms—and her own bottom line.



Self-described “petite woman” Pam Starobin, 4’11”, was frequently frustrated by her inability to see well when seated at the movies, the theater, concerts. “I was always looking at the back of the head of the person sitting in front of me, asking people to change seats with me, and making angry noises under my breath,” says the Yonkers resident. Starobin tried to boost her seating, but with poor results. “I didn’t want to carry a pillow around with me. I used to ask for a phone book at a restaurant, but no one has phone books any more, and it’s too embarrassing, anyway.”

In 2007, Starobin began working on designs for a combination handbag and booster seat. “I unveiled Sitting Taller right before Mother’s Day 2008.” When seated on it, the SittingTaller handbag boosts a woman by three or four inches, depending on which lift they choose. And?

“Business has grown phenomenally,” Starobin reports. “My market tends to be culturally active women in their fifties through nineties, which often means that they may live in adult communities where word can spread like wildfire.”

This past November, Starobin released a second product, the SittingTaller Backpack. “I was talking to a friend who had a three-year-old, and she was complaining that her daughter hated to use a restaurant booster seats because she felt like a baby. So I thought, ‘Hmmm, what could I do?’” The SittingTaller Backpack is a backpack that gives kids a four-inch boost. For more info or to purchase, visit sittingtaller.com