Twitterati

We asked several business professionals who they follow on Twitter—and why.



Christina Costa-Rae (@BuzzCreators)
President, Buzz Creators, Inc.
Yorktown Heights
Following: CNN (@CNN), the Today Show (@todayshow), Westchester Magazine (@WestchesterMag)
“To help stay on top of the news and trends, I follow a bunch of reporters and media outlets. In PR, you always need to be in the know, and I view Twitter as a very helpful tool to do that.”

Rose Colonna (@TTTGiftBaskets)
President, Tasteful Treats &
Treasures Gift Baskets, Bedford
Following: LoHud (@LoHud), Fancy Food Show (@FancyFoodShow), Peeled Snacks (@PeeledSnacks)
“Twitter is a way of getting my company name in front of local businesses and individuals. I follow a lot of the vendors I do business with to find out any new products or promotions they may have and, in turn, I advise my followers of them. By following each other, we will be the first company name that will pop into their heads. It is a means of staying visible twenty-four/seven.”

Linda Martin (@WESTMEDGroup)
Senior Public Relations Representative,
WESTMED Medical Group, Purchase
Following: Business Council of Westchester (@WestchesterBiz), LoHud (@LoHud), News 12 Westchester (@News12WC), New York Times (@nytimes)
“We follow them to generally follow news in our industry. We also follow many of the nonprofit organizations that we support in the community to stay informed. If we aren't well acquainted with who we are following, sometimes we follow them to help us build on a business relationship.”

Erin Malloy
Director of Development, Opengate, Inc., somers
Following: Idealware (@idealware), Robert Wood Johnson Foundation (@RWJF), Westchester Arc (@WestchesterArc)
“I follow Idealware, a nonprofit support site, for insights into social media and nonprofits; Robert Wood Johnson Foundation for news on vulnerable populations; and Westchester Arc to see what other local nonprofits are doing with Twitter.”